Food Science Hills project Second Strategic Plan
To advance the various accomplishments previously achieved, Shizuoka Prefecture is implementing the Food Science Hills Project Second Strategic Plan (FY 2015-2019).
Basic Objective
◆ Invigoration of food-related industries
→ Economic development in Shizuoka Prefecture
→ Contributing to Better Health for all the World’s People
Development of Measures
◆ Supporting development, Production, and sale of high added-value food products using regional resources
Concept
◆ Creating excellent functional foods with scientific basis
◆ Acquisition of external and internal markets
Organizational chart
Five Strategies
Strategy 1: Research and Development
“Promotion of research and development”
Strategy 2: Product Development
“Development of products such as high added value foods”
Strategy 3: Promotion and Marketing
“Reinforcement of marketing strategies and sales strategies”
Strategy 4: Human Resource Development
“Development of human resources for food related industries”
Strategy 5: Convey
“Dissemination of food information”
Strategic Plan and Targets
| Classification | Specific theme | Numerical targets |
| Strategy１ | Number of food product-related research programs through industry-academia-government collaboration |
300 |
| Number of human intervention trials conducted | 50 | |
| Strategy２ | Number of businesses launched (number of products marked) | 100 |
| Strategy３ | Number of sales promotion and support projects | 300 |
| Strategy４ | Development of human resources through industry-academia-government collaboration | 130 |
| Strategy５ | Number of companies requesting provision of information from the Food Science Center | 750 |
| Overall indicator |
Total added value of food products and beverages | ￥１ trillion |
| National ranking of total shipment value of food products and beverages | No.１ |
